The Magic of Online Review Management
Why is an online review management tool needed for your brand?
It’s needed as online reviews are the basis for customer decisions all around the world. You need those reviews, and you need a single place from where you will be able to manage all of your customer reviews. That’s online review management tool.
Customer ratings and reviews online can be a very powerful tool. If you manage it well, this tool can be a weapon to take your brand to new heights. On the other hand, if you do nothing about it, this same weapon can utterly shatter your brand image.
Anyone who has ever run a business will tell you that it takes a lot of effort and intelligence to build a reputation. But even a single bad review can cast a dark shadow of doubt on this hard-earned brand image. That is what online review management is all about.
It’s your brand’s image. You don’t have to buy google reviews or yelp reviews or Zomato reviews, all you have to do is manage them.
The entire practice is part of digital marketing strategy and it works like a chess game. The game is a struggle between positive reviews and complaints. Your business can prosper if you can tip the game of best reviews in your favor. There are 4 major variables that you must know about for perception management.
- Collecting Reviews
- Filtering Reviews
- Responding to Reviews
- Promoting Reviews
When combined, these 4 variables can help you control the perception management game through reviews and ratings. This in turn will help you create a dominant brand image. Consequently, this allows you to outshine your competitors.
Let’s take a look at how these 4 variables can help you get good reviews and improve your brand image.
Why is an online review management tool needed for your brand?
It’s needed as online reviews are the basis for customer decisions all around the world. You need those reviews, and you need a single place from where you will be able to manage all of your customer reviews. That’s online review management tool.
Customer ratings and reviews online can be a very powerful tool. If you manage it well, this tool can be a weapon to take your brand to new heights. On the other hand, if you do nothing about it, this same weapon can utterly shatter your brand image.
Anyone who has ever run a business will tell you that it takes a lot of effort and intelligence to build a reputation. But even a single bad review can cast a dark shadow of doubt on this hard-earned brand image. That is what online review management is all about.
It’s your brand’s image. You don’t have to buy google reviews or yelp reviews or Zomato reviews, all you have to do is manage them.
The entire practice is part of digital marketing strategy and it works like a chess game. The game is a struggle between positive reviews and complaints. Your business can prosper if you can tip the game of best reviews in your favor. There are 4 major variables that you must know about for perception management.
- Collecting Reviews
- Filtering Reviews
- Responding to Reviews
- Promoting Reviews
When combined, these 4 variables can help you control the perception management game through reviews and ratings. This in turn will help you create a dominant brand image. Consequently, this allows you to outshine your competitors.
Let’s take a look at how these 4 variables can help you get good reviews and improve your brand image.
Table of Contents
Table of Contents
Collecting Reviews
Well established research has shown that 72% of people will not make an effort to give a rating or a review. Once they receive the service, customers are generally lazy. Most of them don’t have enough to say to give a good review or a bad one or even a mediocre one.
That is why we need to collect reviews with emails, messages, and notifications. The activity of collecting reviews has a great impact on the customer’s mindset as well. When a customer is giving your business their review, they get to replay the experience they had with you. This further establishes your brand in their mind. Their review also acts as a connecting link between your business and them as a digital footprint.
Kooyal Review helps you collect reviews from your recent and past customers. You can then spread these reviews on platforms like Google Reviews, TripAdvisor Reviews, Facebook Testimonials, Yelp Reviews, and many more.
Once a person submits online reviews for your business, they have created yet another memory of being willingly associated with your brand.
Filtering Reviews
Positive reviews come from happy customers, while negative reviews can come from anywhere. We live in a world where people can be mean and angry for no reason at all. Many people take out their stress by submitting unnecessarily bad reviews.
The majority of these are uncalled for, but people love to complain more than they like compliments. This can do a lot of damage to your brand.
Fortunately, Kooyal Reviews has a solution.
Kooyal Reviews not only collects reviews from customers but also monitors and filters them. All the reviews on all platforms concerning your brand pass through a funnel. The software automatically pushes down bad ones while uplifting the good reviews.
Kooyal Reviews also allows you to control which reviews to publish and which ones to hold back. You can communicate and resolve bad reviews or complaints. Essentially, this system buries damaging content under a heap of positivity.
This neat little magic trick creates a glamorous mirage to project your brand in the best light.
Responding to Online Reviews
Once all the reviews have been filtered, you need to respond to them. This measure has to be taken regularly. You need to reply to compliments with gratitude, to complaints with an apology coupled with compensation, and to queries with answers. You also need to do it fast.
People are 84% more likely to respond if you replied to their review within 8 hours of posting.
It makes the customer feel good. The reassurance that their voice is heard creates trust. It also makes the brand come across as an actual living breathing entity. A few words can make your brand feel like a person. Several pieces of research show that a brand behaving like a person is far more likely to engage an audience compared to a brand acting like a corporation.
You can accomplish many things with this simple act of responding to your customers. A reply to positive ratings and best reviews will build an organic connection. You may also use replies for damage control.
As we have established, complaints and bad reviews are almost inevitable. But, when you reply to a bad review on Google or any other platform, you take a step towards customer transformation.
An apology goes a long way and compensation can work miracles. Even angry people are still people. You have the chance to change their opinion in favor of your brand. Replying to customer reviews is perhaps the most important aspect of Online Review Management.
Here too, Kooyal Reviews extends a helping hand. You can reply to all customer reviews on different platforms from a single dashboard.
Promoting Reviews
You have gathered ratings, thanked positive reviews, and managed complaints. What next? You can’t just wait for people to discover how amazing you have been to your customers.
You got to spread the word. Testimonials, Reviews, and Ratings are the strongest of all marketing tools. They influence 98% of all customer decisions.
You can dazzle your prospective customers and clients with all the best reviews in your arsenal. Many people have reservations when making a purchase. The good reviews and high ratings dilute these doubts.
They show your future customers that other people have taken the leap of faith with your product/service and are happy about it. This gives them the confidence to make this leap themselves.
On the other hand, if your marketing is smart enough, you can also use bad reviews for a positive effect. You can show your future customers that you care enough to reply. Furthermore, you made efforts to resolve a customer’s problem and even offered compensation. People love stories of transformation. If you can convert a bad review into a good one, it’s pure marketing gold.
Kooyal offers a wide arsenal of business management, organization, communication and marketing tools. Kooyal Reviews is just one of our amazing products. You can check out more of our offerings here.
The world of online business is changing and so are the customers. Kooyal helps your brand be up to date.
Collecting Reviews
Well established research has shown that 72% of people will not make an effort to give a rating or a review. Once they receive the service, customers are generally lazy. Most of them don’t have enough to say to give a good review or a bad one or even a mediocre one.
That is why we need to collect reviews with emails, messages, and notifications. The activity of collecting reviews has a great impact on the customer’s mindset as well. When a customer is giving your business their review, they get to replay the experience they had with you. This further establishes your brand in their mind. Their review also acts as a connecting link between your business and them as a digital footprint.
Kooyal Review helps you collect reviews from your recent and past customers. You can then spread these reviews on platforms like Google Reviews, TripAdvisor Reviews, Facebook Testimonials, Yelp Reviews, and many more.
Once a person submits online reviews for your business, they have created yet another memory of being willingly associated with your brand.
Filtering Reviews
Positive reviews come from happy customers, while negative reviews can come from anywhere. We live in a world where people can be mean and angry for no reason at all. Many people take out their stress by submitting unnecessarily bad reviews.
The majority of these are uncalled for, but people love to complain more than they like compliments. This can do a lot of damage to your brand.
Fortunately, Kooyal Reviews has a solution.
Kooyal Reviews not only collects reviews from customers but also monitors and filters them. All the reviews on all platforms concerning your brand pass through a funnel. The software automatically pushes down bad ones while uplifting the good reviews.
Kooyal Reviews also allows you to control which reviews to publish and which ones to hold back. You can communicate and resolve bad reviews or complaints. Essentially, this system buries damaging content under a heap of positivity.
This neat little magic trick creates a glamorous mirage to project your brand in the best light.
Responding to Online Reviews
Once all the reviews have been filtered, you need to respond to them. This measure has to be taken regularly. You need to reply to compliments with gratitude, to complaints with an apology coupled with compensation, and to queries with answers. You also need to do it fast.
People are 84% more likely to respond if you replied to their review within 8 hours of posting.
It makes the customer feel good. The reassurance that their voice is heard creates trust. It also makes the brand come across as an actual living breathing entity. A few words can make your brand feel like a person. Several pieces of research show that a brand behaving like a person is far more likely to engage an audience compared to a brand acting like a corporation.
You can accomplish many things with this simple act of responding to your customers. A reply to positive ratings and best reviews will build an organic connection. You may also use replies for damage control.
As we have established, complaints and bad reviews are almost inevitable. But, when you reply to a bad review on Google or any other platform, you take a step towards customer transformation.
An apology goes a long way and compensation can work miracles. Even angry people are still people. You have the chance to change their opinion in favor of your brand. Replying to customer reviews is perhaps the most important aspect of Online Review Management.
Here too, Kooyal Reviews extends a helping hand. You can reply to all customer reviews on different platforms from a single dashboard.
Promoting Reviews
You have gathered ratings, thanked positive reviews, and managed complaints. What next? You can’t just wait for people to discover how amazing you have been to your customers.
You got to spread the word. Testimonials, Reviews, and Ratings are the strongest of all marketing tools. They influence 98% of all customer decisions.
You can dazzle your prospective customers and clients with all the best reviews in your arsenal. Many people have reservations when making a purchase. The good reviews and high ratings dilute these doubts.
They show your future customers that other people have taken the leap of faith with your product/service and are happy about it. This gives them the confidence to make this leap themselves.
On the other hand, if your marketing is smart enough, you can also use bad reviews for a positive effect. You can show your future customers that you care enough to reply. Furthermore, you made efforts to resolve a customer’s problem and even offered compensation. People love stories of transformation. If you can convert a bad review into a good one, it’s pure marketing gold.
Kooyal offers a wide arsenal of business management, organization, communication and marketing tools. Kooyal Reviews is just one of our amazing products. You can check out more of our offerings here.
The world of online business is changing and so are the customers. Kooyal helps your brand be up to date.
