What do stars say about your brand?
When it comes to online ratings, each star tells a story. It doesn’t matter whether it is google reviews, yelp reviews or amazon ratings. The meaning behind each star stays the same. The story of stars is created over time. Each online customer review is a character in this story of online ratings. Each customer experience is a new chapter. These chapters and characters reveal what the customers think about a brand. Online reviews also determine how future customers will perceive the brand. People will form their first impressions about your company based on the story these stars tell.
In a short while, this article will tell you what kind of stories each of the 5 stars tells.
When it comes to online ratings, each star tells a story. It doesn’t matter whether it is google reviews, yelp reviews or amazon ratings. The meaning behind each star stays the same. The story of stars is created over time. Each online customer review is a character in this story of online ratings. Each customer experience is a new chapter. These chapters and characters reveal what the customers think about a brand. Online reviews also determine how future customers will perceive the brand. People will form their first impressions about your company based on the story these stars tell.
In a short while, this article will tell you what kind of stories each of the 5 stars tells.
Table of Contents
Table of Contents
A Very Short History of Star Classification
The star rating system originated from travel guides. It was first explained in Mariana Starke’s 1820 guidebook. Mariana was an English author and an avid traveller, known for her almost revolutionary travel guides. During her travels, she figured a way to compare places and experiences she explored for her readers.
Later this system was adopted by the hotel industry to classify levels of facilities and luxuries. The sheer simplicity of the 5-star rating system became wildly popular. Gradually, this system was adopted for rating books and films. As e-commerce emerged, people were already familiar with the audience. Hence, it was natural that products and services available online incorporated the 5-star rating system.
Story behind Stars
To put it shortly, this is what stars say:
1 Star: Pathetic
2 Stars: Bad
3 Stars: Average
4 Stars: Good
5 Stars: Excellent
But, you already knew this. Right? So let’s dive into what these ratings mean beyond one word and the kinds of customer experiences behind them.
1 Star
A one-star online rating means that the business, product or service is basically a dumpster. The complaints vastly outweigh compliments in the review. Customers generally resort to a one-star rating when their experience has been damaging rather than beneficial. The comments accompanying one star on google reviews are about bad quality, broken products, rude behaviours, false advertising and so on.
A customer who has given a one-star rating won’t be coming back. It means that all future business with that customer is lost. It also throws heavy blows on first impressions. If a consumer comes across this rating, they would probably reject the brand.
If your brand is suffering from a one-star rating on any online review platform, you should brace yourself. The road to recovery is going to be long and full of hardships. Businesses with only one star have little hope of improving their reputation. Unless they first make drastic changes in their product or service.
2 Stars
2 out of 5 stars customer rating is almost as bad as one star. Except that there is still hope. 2 stars mean that a large majority of customers have had dissatisfactory experiences. Such ratings are likely to stem from negligence or understandable mistakes. A 2-star rating can also mean that the customer experience did not live up to their expectations.
2 stars experience is not bad enough for the customer to discredit the business, but still bad enough to leave a sour taste. The customer would return to the business if there is no better option. The customer is also likely to come back to this brand if they learn about improvements made by the company.
As for potential customers, 2 stars are still seen as a red sign. If your brand has 2 stars attached to it on google reviews, you can’t expect a high click-through rate. There is still hope for any brand suffering from the 2-star online review. More often than not, it is the customer service side that results in a 2-star rating. All these companies have to do is make sure that customers don’t get a chance to complain. Only this small effort would allow their brand to rise from 2 to 3 stars in online reviews.
3 Stars
3 stars mean average. It means that the customer experience was as expected or almost as expected. The customer neither had compliments to give nor complaints to make. It means that the product or service has just managed to fulfil the consumer’s requirements. But, it has not managed to make any lasting impact.
A customer who has given 3 stars to your business would keep coming back until they came across something better. These customers can be flipped with better products or better prices.
A business with 3 stars should immediately begin with online review management. It is a great position to begin this advantageous practice. At the same time, this is also a dangerous position. Just one mistake can push your brand down to 2 stars. But, there is much effort required to reach 4 stars. Kooyal Reviews can make this journey easier and convenient.
4 Stars
4 stars mean that your business has provided a positive experience to the customers. This star rating in online reviews shows that your product or service has given something more than expected. This can be in form of better than expected quality. It can also be resultant of congenial service by sales or customer care executives. These reviews generally come from brand loyalty.
A customer who has given 4 stars to your business is very much likely to return. This is a customer you can rely on for future business. Any brand which has 4 stars in online reviews has done well in all aspects of customer experience. 4 stars is a badge of honour on google reviews. When people see 4 stars they are very likely to trust a brand and become their customer.
Online review management for 4-star brands is very essential. They should be very careful and vigilant. Such brands are often targeted by competitors. Other companies pay hackers, trolls and spammers to bring down your ratings with fake bad reviews. You have made great efforts to build a brand image, why let your competitors destroy it so easily. Kooyal Reviews can protect your online ratings and brand reputation.
5 Stars
5 star is not just a rating, it’s an adjective. It is a hallmark of excellence. A customer usually reserves 5 stars in online reviews for the most outstanding and memorable products or services. The customer must have received something pleasantly unexpected and delightful from the brand. 5 stars is not an everyday occurrence. A customer who has contributed 5 stars towards your brand must have been incredibly impressed by your company.
If a customer has given you 5 stars they are most definitely coming back. And they are bringing more customers with them. A 5-star rating means that your brand will be getting a lot of recommendations. It is the most potent form of advertising.
A brand with a 5-star rating should just keep up the good work with the customers. They should also start using Online Reviews Management systems like Kooyal Reviews to protect their 5-star status. Such brands are targeted even more often by hackers, trolls or spammers than 4-star brands. You must fight with tooth and nail to guard your 5 stars against all competitors.
Kooyal offers a wide arsenal of business management, organization, communication and marketing tools. Online Review Management is just one of our amazing products. You can check out more of our offerings here.
The world of online business is changing and so are the customers. Kooyal helps your brand be up to date.
A Very Short History of Star Classification
The star rating system originated from travel guides. It was first explained in Mariana Starke’s 1820 guidebook. Mariana was an English author and an avid traveller, known for her almost revolutionary travel guides. During her travels, she figured a way to compare places and experiences she explored for her readers.
Later this system was adopted by the hotel industry to classify levels of facilities and luxuries. The sheer simplicity of the 5-star rating system became wildly popular. Gradually, this system was adopted for rating books and films. As e-commerce emerged, people were already familiar with the audience. Hence, it was natural that products and services available online incorporated the 5-star rating system.
Story behind Stars
To put it shortly, this is what stars say:
1 Star: Pathetic
2 Stars: Bad
3 Stars: Average
4 Stars: Good
5 Stars: Excellent
But, you already knew this. Right? So let’s dive into what these ratings mean beyond one word and the kinds of customer experiences behind them.
1 Star
A one-star online rating means that the business, product or service is basically a dumpster. The complaints vastly outweigh compliments in the review. Customers generally resort to a one-star rating when their experience has been damaging rather than beneficial. The comments accompanying one star on google reviews are about bad quality, broken products, rude behaviours, false advertising and so on.
A customer who has given a one-star rating won’t be coming back. It means that all future business with that customer is lost. It also throws heavy blows on first impressions. If a consumer comes across this rating, they would probably reject the brand.
If your brand is suffering from a one-star rating on any online review platform, you should brace yourself. The road to recovery is going to be long and full of hardships. Businesses with only one star have little hope of improving their reputation. Unless they first make drastic changes in their product or service.
2 Stars
2 out of 5 stars customer rating is almost as bad as one star. Except that there is still hope. 2 stars mean that a large majority of customers have had dissatisfactory experiences. Such ratings are likely to stem from negligence or understandable mistakes. A 2-star rating can also mean that the customer experience did not live up to their expectations.
2 stars experience is not bad enough for the customer to discredit the business, but still bad enough to leave a sour taste. The customer would return to the business if there is no better option. The customer is also likely to come back to this brand if they learn about improvements made by the company.
As for potential customers, 2 stars are still seen as a red sign. If your brand has 2 stars attached to it on google reviews, you can’t expect a high click-through rate. There is still hope for any brand suffering from the 2-star online review. More often than not, it is the customer service side that results in a 2-star rating. All these companies have to do is make sure that customers don’t get a chance to complain. Only this small effort would allow their brand to rise from 2 to 3 stars in online reviews.
3 Stars
3 stars mean average. It means that the customer experience was as expected or almost as expected. The customer neither had compliments to give nor complaints to make. It means that the product or service has just managed to fulfil the consumer’s requirements. But, it has not managed to make any lasting impact.
A customer who has given 3 stars to your business would keep coming back until they came across something better. These customers can be flipped with better products or better prices.
A business with 3 stars should immediately begin with online review management. It is a great position to begin this advantageous practice. At the same time, this is also a dangerous position. Just one mistake can push your brand down to 2 stars. But, there is much effort required to reach 4 stars. Kooyal Reviews can make this journey easier and convenient.
4 Stars
4 stars mean that your business has provided a positive experience to the customers. This star rating in online reviews shows that your product or service has given something more than expected. This can be in form of better than expected quality. It can also be resultant of congenial service by sales or customer care executives. These reviews generally come from brand loyalty.
A customer who has given 4 stars to your business is very much likely to return. This is a customer you can rely on for future business. Any brand which has 4 stars in online reviews has done well in all aspects of customer experience. 4 stars is a badge of honour on google reviews. When people see 4 stars they are very likely to trust a brand and become their customer.
Online review management for 4-star brands is very essential. They should be very careful and vigilant. Such brands are often targeted by competitors. Other companies pay hackers, trolls and spammers to bring down your ratings with fake bad reviews. You have made great efforts to build a brand image, why let your competitors destroy it so easily. Kooyal Reviews can protect your online ratings and brand reputation.
5 Stars
5 star is not just a rating, it’s an adjective. It is a hallmark of excellence. A customer usually reserves 5 stars in online reviews for the most outstanding and memorable products or services. The customer must have received something pleasantly unexpected and delightful from the brand. 5 stars is not an everyday occurrence. A customer who has contributed 5 stars towards your brand must have been incredibly impressed by your company.
If a customer has given you 5 stars they are most definitely coming back. And they are bringing more customers with them. A 5-star rating means that your brand will be getting a lot of recommendations. It is the most potent form of advertising.
A brand with a 5-star rating should just keep up the good work with the customers. They should also start using Online Reviews Management systems like Kooyal Reviews to protect their 5-star status. Such brands are targeted even more often by hackers, trolls or spammers than 4-star brands. You must fight with tooth and nail to guard your 5 stars against all competitors.
Kooyal offers a wide arsenal of business management, organization, communication and marketing tools. Online Review Management is just one of our amazing products. You can check out more of our offerings here.
The world of online business is changing and so are the customers. Kooyal helps your brand be up to date.
