Why content moderation is important for user-generated campaigns?

Without a smart content moderation technique in place, no one can design a user-generated campaign. It’s true. 200%. In this article, we will be analyzing the validity of this statement.

Now starting from the start…

It’s a well-known fact that user-generated content is one of the most effective ways to promote your brand or product. User content can give businesses great insight into how their customers feel and what they want (i.e.- what they like and dislike). And it can improve customer satisfaction and reduce the costs of customer service inquiries. 

However, you need to be very careful with the content you are using for your promotion since it can have a negative effect on your reputation. Read more about how you can moderate user-generated content and save time!

Read more : User-generated Content-How to Get More Out Of it?

social media wall, UGC campaign, content moderation

Table of Contents

Introduction to Content Moderation

In this post, we will discuss why content moderation is important for user-generated campaigns. User-generated content, or UGC, is content that is created by the public rather than by professionals.

The internet has enabled users to positively impact their community in ways that they never could before. However, since the content is created by the public rather than professionals it is crucial to control and monitor content.

Moderation is the process of removing inappropriate material and spam from the campaign. Additionally, moderating content also ensures that the message being spread by the campaign is in line with your vision.

Impact: What can happen if we don’t moderate content?

The rise of social media has made it possible for users to create their own content. These user-generated campaigns are often an integral part of the brand’s strategy for engagement on social media. Unfortunately, many brands are not prepared for the influx of unsuitable or offensive content that can be generated by easily manipulated bots.

Now, social media is a fantastic way to engage with consumers, but without appropriate moderation, companies risk being associated with unseemly content.

<Inappropriate UGC IMAGE of a big brand>

Strategies: How we can keep our campaign safe and avoid these possible outcomes

Step 1: Define your audience

social media wall

The Answer is simple – content moderation.

It’s important to ensure that the content aligns with ethical standards and guidelines, while also keeping the intended audience in mind. The content standards for the Disney Kids channel will be very different from Swimsuit Magazine. 

Step 2: Define your content policy

Based on your audience, create your own content policy that you and your team can use to flag inappropriate content. And eventually, teach an AI system to do the same, but more on that later.

You should make this content policy document a living document that you update as you get more examples. It will be hard for you to come up with all rules on day one. You may also want to add examples of “do” and “do not”.

In this document, you should also highlight the #hashtags to be used. This will make it easier for you to moderate content and #hashtag campaigns drive more engagement.

One final note, you do need to be careful not to over-regulate, or else you may discourage them from posting any content at all.

Step 3: Share your content policy

graphical art signifying understanding content moderation and policy

You should share this policy with employees and consumers alike. Is important for everyone to know what is acceptable and what is not when it comes to using the company’s social media platforms. Post the policy on your company website or some easily accessible location.

Step 4: Aggregate social media content

social media content wall

Now that you have your policy in place, you need to use a tool like Kooyal Aggregator to aggregate content being produced across all social media platforms. Social media content aggregators are services that track posts on social media sites in order to organize all of the tweets, posts, photos, and videos into a single feed for you to easily monitor. They are often used by companies, brands, and others looking to moderate the content. This is a huge time saver!

Step 5: Actively Moderate Posts

You can enlist your community rockstars or your social media marketing team to moderate. But this is a crucial step for any brand looking to leverage user-generated content. People involved in this process should not only be actively flagging inappropriate content, but they should also be highlighting showcase-worthy content.

Step 6: Collect and showcase

One way to encourage more posts from your users and make sure they meet your content policy guideline is by showcasing. This will allow your users to see what other people are posting which meets your guidelines and that will encourage them to share their own posts.

You should consider showcasing the posts on your website and events to drive even more engagement.

user-generated content wall

Kooyal Aggregator Moderation AI

Feedback and moderation is a never-ending process for many companies. It takes hours and hours of time, costing millions in resources. It can leave employees feeling stressed and unappreciated. Can AI free you from moderating user-generated content?

Kooyal Aggregator is trying to do just that. We have created a Moderation AI tool that can automatically monitor, monitor, and moderate any user-generated content, so the social media managers don’t have to. This means that you could sign up for the service and then insert the hashtags and brand pages you want to monitor, after which the system will take care of moderating it.

This tool can be programmed to watch for certain words or phrases that should not be on the site such as profanity, threatening language, or text spamming. In addition, we are always improving the model by monitoring what you see as the user flag as spam.

kooyal Aggregator moderation AI

Kooyal Aggregator supports 2 types of moderation, active and passive. The active moderation allows you to manually search posts and flag them as inappropriate. And passive moderation is done using Moderation AI. The Moderation AI automatically flags posts that it feels are inappropriate and adds a flag on the post for you to verify. The posts you flag during active moderation are used to train Moderation AI.

To learn more about what we offer in moderation visit Kooyal Docs.

Conclusion: The importance of content moderation and why

In conclusion, the importance of user-generated content moderation has never been more evident and it is a must for anyone relying on social media to drive engagement. With the increase in social media usage, more people are uploading content on a regular basis.

This content ranges from pictures to videos, and with increased usage comes increased monitoring. This article highlights the importance of moderating content online. With moderation, you can control the content, making sure it’s not something that could harm your brand.

The suggestions discussed are focused on being proactive in searching for abusive content, rather than just waiting for it to show up.

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